Auction Marketing

REAL ESTATE AUCTION MARKETING PLAN

Determine market value

• The first step we take in the listing process is a CMA (Comparative Market Analysis) which is a comprehensive search and review of similar or comparable properties sold within the past year using data from sales in the Realtor network, public auction and private treaty sales.  Included is a review and consideration of zoning and sub-division regulations in order to determine the best approach to obtain highest current value.

Place Advertising

• At Petersheim & Longenecker we have accounts and templates in place with local and national advertising newspapers and magazines in order to market your property to the exact buyer group you choose to target.  We utilize the internet through our website, auctionzip.com and the National Auctioneers Association to maximize your properties exposure to the largest and best qualified number of buyers possible
• Professional Auction signs on site with a general description of the property, the number of acres (if required), zoning, and the auction date.
• Brochure boxes on site at the auction sign with color picture brochures available for interested parties.
• Directional signs from major routes
• Deed plotting and boundary line descriptions as needed
• Real Estate Broker Participation (when that marketing option is chosen by the seller)

Choose a Marketing Plan

We offer two different marketing options, each with a different commission rate

Option #1:   Traditional Auction Listing Agreement – Commission of Real Estate sale price plus advertising expenses

• Auctioneers prepare and place all advertisements – (newspaper, brochures, signs, website listings, etc.)
• Complete deed plotting and boundary line descriptions
• Complete CMA (Comparative Market Analysis) of the property prior to auction
• Pre-qualify prospective buyers and Market Analysis of Buyers Real Estate when needed by lender for pre-qualification of Buyer
• Prepare Conditions of Sale which include legal description and plotting
• Arrange for an attorney or title company to conduct settlement and closing

Option #2:   Realtor Broker Participation Plan – Commission of Real Estate sale price, advertising expenses, and Broker Participation fee

• Includes all of the above services in the traditional auction listing agreement
• Adds Broker Participation which is a referral fee offered to any Real Estate Broker or Agent who registers a prospective buyer with the Auctioneers prior to the Auction in accordance with the Auctioneers requirements (see Broker Participation link).  The Broker Participation commission shall be due to the auctioneers regardless if the purchaser is a registered broker buyer participant or not.  This unique marketing tool has proven successful by combining the power and representation of the Realtor Network with the speed and efficiency of the Auction method of marketing Real Estate.